Here are 6 keys to a truly refreshing rebrand.

So…you’re considering rebranding your automotive OEM supplier company. Remember one thing above all else: Execution is everything. The stakes are high, the margin for error is slim.  Here are six keys that will help you execute your rebranding process properly. 1. Your brand is way more than your logo. Your brand is an asset with […]

Brand discovery: Invaluable to every great automotive OEM supplier.

Branding firms/agencies have their own names for it. (I particularly like the name “Adverthinking” because “it’s what most advertising is advermissing.” Poetry.) Whatever it’s called, it’s invaluable. “It” is the discovery phase of the rebrand process. In it, a branding firm gets really smart about a client’s business really quickly. They do research, interviews, focus […]

If it’s not absolutely essential to your brand messaging, eliminate it.

“Nobody reads ads. People read what interests them. Sometimes, that’s an ad.” Howard Gossage said that. He was an ad man in the 1960s. “Simplicity is the ultimate sophistication.” Leonardo Da Vinci said that. He was a genius from the Italian Renaissance. “’Less’ is my motto. Why? Because ‘Less is more’ is too damn long.” […]