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Marketing and advertising insights for automotive suppliers

Content Marketing Strategies for OEM Automotive Suppliers
Content Marketing Strategies for OEM Automotive Suppliers
June 13, 2018 0

You've got what it takes. Now put it all together.

Some people think content marketing is just the flavor of the week. They say it’s a passing fad, the latest shiny object in the marketing world that will lose its appeal when the next shiny object comes along. They’re wrong. Before I tell you why they’re wrong, let’s define content marketing. In a business-to-business application, […]
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What Automotive Supplier Brands Can Learn From Rodney Dangerfield
What Automotive Supplier Brands Can Learn From Rodney Dangerfield
May 31, 2018 0

Simplify, simplify, simplify your brand.

I’ve said it in several other blog posts. When it comes to creating a strong, vivid brand – especially for an automotive supply company – it’s important to simplify. Simplifying is important in comedy, too. At least it was for Rodney Dangerfield. For the legendary king of the one-liner, it was either simplify or find […]
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12 All-Time Great Car Commercials to Inspire Automotive OEM Suppliers
12 All-Time Great Car Commercials to Inspire Automotive OEM Suppliers
May 24, 2018 0

Want your brand to stand out? Take a page from these brilliant TV spots.

Automakers shell out billions of dollars on TV commercials every year. Here’s a little secret. To break through the clutter, you don’t need a bodacious budget. You need a big idea. These great car commercials endure because they’re unexpected, entertaining and simple. An automotive supplier’s advertising should be, too. Sit back, take a joyride on […]
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15 Branding No-Nos: What Automotive OEM Suppliers Should Never Do
15 Branding No-Nos: What Automotive OEM Suppliers Should Never Do
May 17, 2018 0

(Plus one quote from a legendary movie director)

You didn’t make your logo plain as day. Nothing worse than a logo that can’t be easily read in any context: From an online banner ad to a highway billboard. Whose ad was that? Not sure. Money wasted. You didn’t make rules. In society, if there were no laws, there’d be chaos. Same with a […]
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Seven Low-Cost Marketing Strategies for OEM Automotive Suppliers
Seven Low-Cost Marketing Strategies for OEM Automotive Suppliers
May 14, 2018 0

Struggling with a small budget? Find creative ways to build your brand.

It’s hard out there for an automotive supplier. Competition is stiff. OEMs are constantly applying pressure. Caught up in the struggle to survive and grow, many suppliers end up cutting things they think are superfluous, such as marketing and advertising. Eliminating your marketing entirely could stifle your growth, and lead to even tighter budgets. How […]
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What a Waste: When OEM Automotive Supplier Rebranding Flops.
What a Waste: When OEM Automotive Supplier Rebranding Flops.
May 3, 2018 0

How to avoid a futile, ineffectual rebranding.

A well-designed rebranding can breathe new life – and new business – into a well-established company. The opposite is also true. A poorly executed rebranding can be a complete waste of time, energy and money. Let’s say you wanted to rebrand. How can success be ensured? Here are potential pitfalls to avoid.  Don’t repeat yourself. […]
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Traditional or Digital? Choosing Media for OEM Automotive Suppliers
Traditional or Digital? Choosing Media for OEM Automotive Suppliers
April 26, 2018 0

Both have advantages and disadvantages. Please choose wisely.

I’m relatively old. When I started out in this crazy business, there was no internet, no social media. There was TV and radio, print and outdoor. Annual reports were printed on paper (a material made from the pulp of wood or other fibrous substances). The smorgasbord of marketing choices. Today, digital media has redefined the marketing […]
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Rethinking Trade Shows for Automotive OEM Suppliers
Rethinking Trade Shows for Automotive OEM Suppliers
April 19, 2018 0

Are they worth it? Not worth it? What to do? What to do?

Picture this: A meeting. About trade shows. Half the room is all fired up. They love trade shows. The other wonders, “Why do we waste our time?” Both halves are right. Like the floor of the Chicago Board of Trade, the atmosphere at a trade show is hyper-competitive. Most, if not all of your competitors […]
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Measuring the ROI of Automotive OEM Supplier Brand Marketing
Measuring the ROI of Automotive OEM Supplier Brand Marketing
April 12, 2018 0

It takes watching more than just the sales numbers.

“Prove it.”  More and more these days, that’s what marketing execs at automotive OEM suppliers are being asked to do: Prove that the ROI on their company’s marketing expenditures is healthy. That the marketing is positively impacting the company’s bottom line. That the company should continue to spend at the current level, or even increase […]
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