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Marketing and advertising insights for automotive suppliers

Media

Traditional or Digital? Choosing Media for OEM Automotive Suppliers
Media
Traditional or Digital? Choosing Media for OEM Automotive Suppliers
April 26, 2018 at 3:04 pm 0
I’m relatively old. When I started out in this crazy business, there was no internet, no social media. There was TV and radio, print and outdoor. Annual reports were printed on paper (a material made from the pulp of wood or other fibrous substances). The smorgasbord of marketing choices. Today, digital media has redefined the marketing […]
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How – and How Much – Should Automotive OEM Supplier Brands Invest?
Media
How – and How Much – Should Automotive OEM Supplier Brands Invest?
March 6, 2018 at 4:05 pm 0
Think about your brand’s presence in the automotive marketplace. How well known are you? Consider McDonald’s. Or Star Wars. You’ve heard of them, right? In 2016, McDonald’s spent $1.46 billion on advertising. That year, their revenue in the U.S. was $6.03 billion. That’s 24% of revenue spent to advertise a brand that’s already a household […]
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5 Ways Radio Ads Help Automotive OEM Suppliers Drive Home Their Message
Advertising, Media
5 Ways Radio Ads Help Automotive OEM Suppliers Drive Home Their Message
January 30, 2018 at 2:33 pm 0
For decades, I’ve heard that radio advertising is on the decline. However, the death of radio has been greatly exaggerated. More than 90% of all Americans (245 million people) listen to some form of radio every week, whether it’s commercial, streaming or podcasts. Radio’s still a great way to increase brand awareness. And it’s not […]
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Billboards Still A Key Marketing Tool for Automotive OEM Suppliers
Advertising, Media
Billboards Still A Key Marketing Tool for Automotive OEM Suppliers
December 5, 2017 at 2:44 pm 0
You can credit (or blame) the automotive industry for the rise of billboards. Since the arrival of Henry Ford’s Model-T in the early 20th century, billboards have multiplied along streets and highways. As the speed of motor cars increased, billboards grew larger to capture passing motorists’ attention. From the Model-T to today’s Fusion Hybrid, car […]
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