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Marketing and advertising insights for automotive suppliers

Design

The Brand Advertising Every Automotive OEM Supplier Can Learn From
Advertising, Design
The Brand Advertising Every Automotive OEM Supplier Can Learn From
March 29, 2018 at 9:00 am 0
I admire simplicity. I appreciate simplicity. I preach simplicity. (I also preach about using your brand communications to tell your prospective customers what they’ll get from your company, NOT how great your company is; and about “owning” a color. Both are also applicable here.) So what’s a great example of simplicity in branding? The Economist. (That’s […]
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Want a Strong OEM Automotive Supplier Brand? Do Like Nick Saban
Advertising, Design
Want a Strong OEM Automotive Supplier Brand? Do Like Nick Saban
February 22, 2018 at 2:39 pm 0
I love sports. Always have. I grew up playing baseball, football, tennis, swimming. My interest in golf developed later in life. Now, I’m downright obsessed. I’m a big fan, too, especially of pro and college sports. What I’ve noticed is that some of the strongest branding on earth is in the athletic arena. Whether they […]
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The Power of Infographics for Automotive OEM Supplier Brands
Design
The Power of Infographics for Automotive OEM Supplier Brands
January 25, 2018 at 4:21 pm 32
Every year, technology changes vehicles at an even more accelerated rate. Today’s automobiles are incredibly complicated, with up to 150 Electronic Control Units, 100 million lines of software, and thousands of mechanical parts. How can an automotive supplier communicate product benefits simply, and build awareness of their brand? By sprinkling in some infographics, drawing in your audience and […]
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Every Automotive OEM Supplier Brand Could Use a Great Logo
Design
Every Automotive OEM Supplier Brand Could Use a Great Logo
January 2, 2018 at 3:40 pm 0
There are many great logos in this world. There are many bad logos in this world. With the best logos, form does not follow function and function does not follow form. The best logos are works of (graphic) art that represent their brand extremely well in a wide variety of applications. A great logo works […]
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Star Wars vs. Automotive OEM Supplier Brands: Darth Vader’s Got It Easy
Design
Star Wars vs. Automotive OEM Supplier Brands: Darth Vader’s Got It Easy
December 12, 2017 at 3:13 pm 0
The Star Wars franchise is enormous. There are millions of rabid Star Wars fans of all ages all over the world. Many wait patiently for even the smallest detail about the next Star Wars movie. Some lose sleep over it. Then, when a new movie comes out, they pay handsomely to watch it in a […]
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