Advertising Archives - 0 to 60 Branding

Advertising, Marketing

Why Should an Automotive OEM Supplier Hire an Ad Agency?

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Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money. Or maybe you’re a well-known supplier, manufacturing tried-and-true products with the same sales methods. This has worked in the […]

Advertising

Don’t Let This Happen to Your Automotive OEM Supplier Brand

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Oh, what could’ve happened to the legendary VW “Think small” ad. I can only imagine the stunned faces of clients seeing this for the first time. But I bet they were smart enough to listen to and trust the agency’s rationale for simplicity—while promoting the car’s unique selling proposition. Back in 1963, Communications Arts ran […]

Advertising, Brand Positioning

23 Quotes for Every Automotive OEM Supplier Brand

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1. “An ad is finished when you can no longer find a single element to remove.” Robert Fleege 2. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his or her hands off a good one.” Leo Burnett 3. “Stopping advertising to save money is […]

Advertising

11 Car Commercials That Somehow Passed the Focus Groups

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Making advertising is hard. Creating a commercial for a major automaker is really hard. Storyboards must pass through a gauntlet of focus groups, committees and subcommittees. Then, there are the months of preproduction. The huge costs. The mounting stress. I gotta hand it to everyone involved in making these commercials. In each case, the client […]

Advertising

12 All-Time Great Car Commercials to Inspire Automotive OEM Suppliers

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Automakers shell out billions of dollars on TV commercials every year. Here’s a little secret. To break through the clutter, you don’t need a bodacious budget. You need a big idea. These great car commercials endure because they’re unexpected, entertaining and simple. An automotive supplier’s advertising should be, too. Sit back, take a joyride on […]

Advertising, Digital Marketing, Marketing

Seven Low-Cost Marketing Strategies for OEM Automotive Suppliers

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It’s hard out there for an automotive supplier. Competition is stiff. OEMs are constantly applying pressure. Caught up in the struggle to survive and grow, many suppliers end up cutting things they think are superfluous, such as marketing and advertising. Eliminating your marketing entirely could stifle your growth, and lead to even tighter budgets. How […]

Advertising, Design

The Brand Advertising Every Automotive OEM Supplier Can Learn From

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I admire simplicity. I appreciate simplicity. I preach simplicity. (I also preach about using your brand communications to tell your prospective customers what they’ll get from your company, NOT how great your company is; and about “owning” a color. Both are also applicable here.) So what’s a great example of simplicity in branding? The Economist. (That’s […]

Advertising, Design

Want a Strong OEM Automotive Supplier Brand? Follow Alabama’s Playbook

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Whether they knew it or not, some of the best coaches have built amazing brands, using some of the same tactics businesses have. Consistency, an absolute brand commandment, was second nature to UCLA’s John Wooden – arguably the greatest college basketball coach of all time, with ten national championships to his credit. He was such a sticker […]

Advertising, Brand Positioning

Great Taglines for Automotive OEM Suppliers are Rallying Cries for Employees, Too

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CEOs love mission statements. Most automotive suppliers have them, but they’re usually so dull and uninspiring they end up languishing in some old, forgotten PowerPoint. Go ahead, ask a co-worker what your company’s mission statement is. Unless they wrote it themselves, you’re likely to get a blank stare. Here’s a better idea. Boil the essence […]

Advertising, Media

5 Ways Radio Ads Help Automotive OEM Suppliers Drive Home Their Message

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For decades, I’ve heard that radio advertising is on the decline. However, the death of radio has been greatly exaggerated. More than 90% of all Americans (245 million people) listen to some form of radio every week, whether it’s commercial, streaming or podcasts. Radio’s still a great way to increase brand awareness. And it’s not […]

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