Marketing and advertising insights for automotive suppliers

Strong Website: Essential to Every Automotive OEM Supplier Brand

Strong Website: Essential to Every Automotive OEM Supplier Brand

6 dot-com fundamentals for every automotive OEM supplier.

You’re reading these words.

Which means you’re online right now.


Because this post is about your company’s online presence.

Specifically, it’s about your company’s website and what you can do to make it great.

A website can be many things to many companies:

A source of information about products, services, people.
A place for potential customers to check a company out.
One enormous company brochure, advertisement or white paper.
Your #1 sales and marketing tool.

Yes, your website is important.
So how can you get more of the right people to visit?

1.  Make sure it’s as user-friendly as possible.

In website-use, easy to navigate means easy to like. When it comes to designing a site, apply all the same rules that apply to all forms of brand communications: Simplicity rules. Less is more. Brand consistency is everything. Your brand standards should be applied generously. Every website should be made user-friendly, easy for consumers to navigate.

2. Make sure it’s responsive to the max.

Your website should work well on a range of devices, from the smallest (smart phone) to the biggest (desktop monitor). It should be universally easy to read and navigate, with painfree resizing, panning and scrolling.

3. Make it SEO-friendly.

When people use search engines to look for your kinds of products and/or services, they should find you first before they find any of your competitors. That way, you’ll get more quality visitors to your site. Think of it like this: A baker wants to attract more visitors looking for cakes, and none who are looking for plumbing services.

4. Don’t just attract visitors. Attract relevant visitors.

Your audience must be precisely defined. Your visitors should be the ones you want. Then, if you create a paid campaign, you’ll know who to target.

5. Use social media to enhance your online presence.

Social media is a great way to bolster and redirect traffic to your website. Make sure your social media messaging hits your audience’s sweet spot. Only say the most relevant stuff.

LinkedIn can generate great results.

6. Retarget liberally.

Once is never enough. That’s why they’re called advertising “campaigns.” Converting a website visitor takes a series of messages, multiple touch points. Retargeting is used to serve up additional ads to people who have already shown interest in you in the form of a website visit. You can also retarget customers based on their email IDs or phone numbers.

The more they see of you – without being irritating, of course – the closer you’ll get them to buying what it is you’re selling.

For more in-depth counseling on your website and social media efforts, consult a specialist.

Background vector created by Photoroyalty – Freepik.com

Digital Marketing, Website Design

Ernie Perich

As the owner and creative director of Perich Advertising + Design for more than 30 years, Ernie knows a thing or two about automotive marketing. He combines brand strategy with smart creative to help automotive suppliers strike a nerve. Contact

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