Marketing and advertising insights for automotive suppliers

I’ll help you get up to speed.

The automotive industry is changing by leaps and bounds. Suppliers are delivering revolutionary products and systems. But often, their branding isn’t following suit. Many brands are lagging behind. Looking the same. Saying the same things. Saying too many things. Talking to themselves—not to their customers.

Here’s how I can help you stand out:

  • For more than 30 years, I’ve been doing this advertising and design thing. There’s a good chance I’ve been there and done that.
  • I’ve worked with a wide range of brands—from Big Three automakers to seatmakers to axle manufacturers to auto tech startups to manufacturing cloud system providers.
  • I’m an insider and outsider. Born and raised in Dearborn, but living and working in high-tech Ann Arbor. I’ll approach your challenges from a customer’s perspective.
  • I get up to speed fast. It’s the only way to help you get your brand up to speed fast.
  • I obsess over every detail. It’s true, I ironed my shoelaces as a kid.
  • I’m pretty darn good at saying more with less.

What do you get in the end? A reenergized brand that strikes a nerve. Differentiates you from your competition. Inspires your employees (and would-be employees). Generates buzz. And profits.

Here’s a few of the consulting services I offer:

  • Brand assessment and recommendations
  • Brand positioning
  • Advertising creative
  • Communications strategy
  • Internal brand-building

Ready to talk?

Email me at periche@perich.com or call me at 734-323-0413.
We’ll talk about your challenges and goals. If it makes sense, I’ll prepare a proposal that will include details of delive
rables and work to be completed.