February 27, 2018 at 3:11 pm
Branding firms/agencies have their own names for it. (I particularly like the name “Adverthinking” because “it’s what most advertising is advermissing.” Poetry.) Whatever it’s called, it’s invaluable. “It” is the discovery phase of the rebrand process. In it, a branding firm gets really smart about a client’s business really quickly. They do research, interviews, focus […]
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