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Marketing and advertising insights for automotive suppliers

Brand Positioning

Internal Branding Tips for Automotive OEM Suppliers
Brand Positioning
Internal Branding Tips for Automotive OEM Suppliers
October 12, 2018 at 6:59 pm 0
A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t […]
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Take It From Me(s), OEM Automotive Supplier Brand
Brand Positioning
Take It From Me(s), OEM Automotive Supplier Brand
October 2, 2018 at 4:12 pm 0
AlterErnie: What’s so great about writing a blog? Ernie: It’s therapeutic. AE: How so? E: I vent about things that bother me in the otherwise awesome business I’m in. And after four decades of doing it, I have a lot to get off my chest. AE: So why a blog for automotive OEM suppliers? Why […]
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23 Quotes for Every Automotive OEM Supplier Brand
Advertising, Brand Positioning
23 Quotes for Every Automotive OEM Supplier Brand
August 31, 2018 at 2:54 pm 0
1. “An ad is finished when you can no longer find a single element to remove.” Robert Fleege 2. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his or her hands off a good one.” Leo Burnett 3. “Stopping advertising to save money is […]
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Facing a Theater Full of Automotive OEM Supplier Marketing Execs
Brand Positioning
Facing a Theater Full of Automotive OEM Supplier Marketing Execs
August 7, 2018 at 7:48 pm 0
Recently, I had the honor and privilege to make a presentation right here in the Detroit area to a group of more than 100 marketing professionals from various automotive OEM supplier companies. During my 30 minutes, I repeated many of the same themes that I’ve talked about time and again in this blog as the […]
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Why Automotive OEM Supplier Branding is Critical
Brand Positioning
Why Automotive OEM Supplier Branding is Critical
July 12, 2018 at 9:00 am 0
Time to put the mouse down, step back and see the big picture. Let’s remember why we’re marketing professionals: We sell stuff. Branding helps customers make buying decisions. And there’s actually some science behind it. People want to simplify their decision-making. There’s an overabundance of choices in just about every product category. Take food, for […]
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Three Buyer Behaviors Automotive OEM Suppliers Should Know
Brand Positioning
Three Buyer Behaviors Automotive OEM Suppliers Should Know
June 28, 2018 at 8:57 pm 0
In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective. Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with them. #1: Availability of Information Today’s […]
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15 Branding No-Nos: What Automotive OEM Suppliers Should Never Do
Brand Positioning
15 Branding No-Nos: What Automotive OEM Suppliers Should Never Do
May 17, 2018 at 12:47 pm 0
You didn’t make your logo plain as day. Nothing worse than a logo that can’t be easily read in any context: From an online banner ad to a highway billboard. Whose ad was that? Not sure. Money wasted. You didn’t make rules. In society, if there were no laws, there’d be chaos. Same with a […]
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Detroit is Becoming a Tech Mecca. Is Your Automotive OEM Supplier’s Brand Keeping Up?
Brand Positioning
Detroit is Becoming a Tech Mecca. Is Your Automotive OEM Supplier’s Brand Keeping Up?
March 15, 2018 at 3:15 pm 0
Detroit – most of Michigan, really – has long been the capital of the American automotive industry and where many automotive-related companies are located. Though other U.S. markets have an automotive presence – with assembly plants, R&D facilities, and automotive OEM suppliers – Michigan remains the country’s automotive hotbed, and it doesn’t look like it will […]
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Here’s To A Great Rebranding, Automotive OEM Supplier
Brand Positioning
Here’s To A Great Rebranding, Automotive OEM Supplier
March 13, 2018 at 3:58 pm 0
So…you’re considering rebranding your automotive OEM supplier company. Remember one thing above all else: Execution is everything. The stakes are high, the margin for error is slim.  Here are six keys that will help you execute your rebranding process properly. 1. Your brand is way more than your logo. Your brand is an asset with […]
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Step One in An Automotive OEM Supplier Rebrand: Serious Soul Searching
Brand Positioning
Step One in An Automotive OEM Supplier Rebrand: Serious Soul Searching
February 27, 2018 at 3:11 pm 0
Branding firms/agencies have their own names for it. (I particularly like the name “Adverthinking” because “it’s what most advertising is advermissing.” Poetry.) Whatever it’s called, it’s invaluable. “It” is the discovery phase of the rebrand process. In it, a branding firm gets really smart about a client’s business really quickly. They do research, interviews, focus […]
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