And now, seven ways to make your email program more effective.
LinkedIn, Twitter, YouTube and Facebook have become effective marketing channels for automotive OEM supplier brands, certainly.
But when it comes to connecting electronically with the very best of your prospective customers, email is still a great way to go.
(Huge disclaimer: You can do all of the things I espouse below but if your emails aren’t well-designed and well-written, they won’t be as effective as they could be. What you say, how you say it, how your emails look, how closely they uphold your brand standards…it all matters.)
And here are seven reasons why email is so very worth the effort:
1. Email makes money.
2. Emails are engaging.
3. Emails can be personalized.
4. Emails can be segmented.
5. Emails can be tested.
6. People are used to getting email.
7. Email is still immensely popular.
8. Email remains the preferred way to receive promotional messages.
(More disclaimer: Emails are a great way to strengthen your overall brand. The same brand fundamentals – consistent use of logo, corporate colors, typography, and, most importantly, brand messaging – should be applied. You’re in 100% control of your email content, both visually and verbally. Make sure you control it in your automotive OEM supplier brand’s favor. Now email confidently.)