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Marketing and advertising insights for automotive suppliers

Digital Marketing

Seven Low-Cost Marketing Strategies for OEM Automotive Suppliers
Advertising, Digital Marketing, Marketing
Seven Low-Cost Marketing Strategies for OEM Automotive Suppliers
May 14, 2018 at 5:51 pm 0
It’s hard out there for an automotive supplier. Competition is stiff. OEMs are constantly applying pressure. Caught up in the struggle to survive and grow, many suppliers end up cutting things they think are superfluous, such as marketing and advertising. Eliminating your marketing entirely could stifle your growth, and lead to even tighter budgets. How […]
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If an Automotive OEM Supplier Builds a Landing Page, They Will Come
Digital Marketing, Website Design
If an Automotive OEM Supplier Builds a Landing Page, They Will Come
April 5, 2018 at 2:52 pm 0
When Ray Kinsella in Field of Dreams built a baseball field in his cornfield, it attracted Shoeless Joe Jackson and other players from the great beyond. Pretty good for a farmer in Iowa. And a lesson for digital marketers everywhere: if you build a unique destination, with a specific purpose in mind, customers will follow—and […]
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At Your Automotive OEM Supplier, Every Employee is a Brand Ambassador
Digital Marketing, Marketing
At Your Automotive OEM Supplier, Every Employee is a Brand Ambassador
March 8, 2018 at 4:30 pm 0
If I said you could significantly multiply the reach of your marketing efforts at virtually no cost, you might think I’m nuts. If I told you the way to do it would yield more engaged prospects, you’d think it’s too good to be true. But consider this: You have plenty of free marketing channels available […]
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Strong Website: Essential to Every Automotive OEM Supplier Brand
Digital Marketing, Website Design
Strong Website: Essential to Every Automotive OEM Supplier Brand
March 1, 2018 at 3:38 pm 0
You’re reading these words. Which means you’re online right now. Good. Because this post is about your company’s online presence. Specifically, it’s about your company’s website and what you can do to make it great. A website can be many things to many companies: • A source of information about products, services, people. • A […]
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4 Steps for Digitally Transforming an Automotive OEM Supplier’s Marketing
Digital Marketing
4 Steps for Digitally Transforming an Automotive OEM Supplier’s Marketing
February 15, 2018 at 4:21 pm 953
The automotive industry is evolving at an unprecedented rate. The lines between the Motor City and Silicon Valley are blurring. Automakers and automotive suppliers are rethinking everything. Odds are, your company has restructured to be more agile and responsive to the market. While your business transforms, make sure everything is in place internally for a digital […]
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How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme
Digital Marketing
How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme
January 23, 2018 at 4:20 pm 293
Got a great product? Is it better than your competitors’? Does it make amazing things possible? Instead of telling your customers that it’s great, why not show them how great? Sometimes, a product demo video is the most effective, engaging route. Let’s face it, the most advanced products, technologies and systems in the automotive supplier world aren’t […]
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Email: Still a Great Marketing Tactic for Your Automotive OEM Supplier Brand
Digital Marketing
Email: Still a Great Marketing Tactic for Your Automotive OEM Supplier Brand
January 16, 2018 at 3:17 pm 0
LinkedIn, Twitter, YouTube and Facebook have become effective marketing channels for automotive OEM supplier brands, certainly. But when it comes to connecting electronically with the very best of your prospective customers, email is still a great way to go. (Huge disclaimer: You can do all of the things I espouse below but if your emails […]
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