Digital Marketing

The automotive industry is evolving at an unprecedented rate. The lines between the Motor City and Silicon Valley are blurring. Automakers and automotive suppliers are rethinking everything. Odds are, your company has restructured to be more agile and responsive to the market. While your business transforms, make sure everything is in place internally for a digital […]

Got a great product? Is it better than your competitors’? Does it make amazing things possible? Instead of telling your customers that it’s great, why not show them how great? Sometimes, a product demo video is the most effective, engaging route. Let’s face it, the most advanced products, technologies and systems in the automotive supplier world aren’t […]

LinkedIn, Twitter, YouTube and Facebook have become effective marketing channels for automotive OEM supplier brands, certainly. But when it comes to connecting electronically with the very best of your prospective customers, email is still a great way to go. (Huge disclaimer: You can do all of the things I espouse below but if your emails […]