X

Marketing and advertising insights for automotive suppliers

Marketing

Why Should an Automotive OEM Supplier Hire an Ad Agency?
Advertising, Marketing
Why Should an Automotive OEM Supplier Hire an Ad Agency?
October 26, 2018 at 3:08 pm 0
Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money. Or maybe you’re a well-known supplier, manufacturing tried-and-true products with the same sales methods. This has worked in the […]
CONTINUE READING ...
How Many Words Does An Automotive OEM Supplier Brand Need?
Marketing
How Many Words Does An Automotive OEM Supplier Brand Need?
July 19, 2018 at 7:01 pm 0
Copy. I firmly believe that the less copy you have in your marketing, the better. Not because I don’t like words. I like them a lot. In just the right combinations, words are extremely powerful, and absolutely essential to any and every great brand. But it’s true: The less copy you use, the easier it […]
CONTINUE READING ...
Content Marketing Strategies for OEM Automotive Suppliers
Marketing
Content Marketing Strategies for OEM Automotive Suppliers
June 13, 2018 at 6:55 pm 0
Some people think content marketing is just the flavor of the week. They say it’s a passing fad, the latest shiny object in the marketing world that will lose its appeal when the next shiny object comes along. They’re wrong. Before I tell you why they’re wrong, let’s define content marketing. In a business-to-business application, […]
CONTINUE READING ...
Seven Low-Cost Marketing Strategies for OEM Automotive Suppliers
Advertising, Digital Marketing, Marketing
Seven Low-Cost Marketing Strategies for OEM Automotive Suppliers
May 14, 2018 at 5:51 pm 0
It’s hard out there for an automotive supplier. Competition is stiff. OEMs are constantly applying pressure. Caught up in the struggle to survive and grow, many suppliers end up cutting things they think are superfluous, such as marketing and advertising. Eliminating your marketing entirely could stifle your growth, and lead to even tighter budgets. How […]
CONTINUE READING ...
Measuring the ROI of Automotive OEM Supplier Brand Marketing
Marketing
Measuring the ROI of Automotive OEM Supplier Brand Marketing
April 12, 2018 at 9:00 am 0
“Prove it.”  More and more these days, that’s what marketing execs at automotive OEM suppliers are being asked to do: Prove that the ROI on their company’s marketing expenditures is healthy. That the marketing is positively impacting the company’s bottom line. That the company should continue to spend at the current level, or even increase […]
CONTINUE READING ...
At Your Automotive OEM Supplier, Every Employee is a Brand Ambassador
Digital Marketing, Marketing
At Your Automotive OEM Supplier, Every Employee is a Brand Ambassador
March 8, 2018 at 4:30 pm 0
If I said you could significantly multiply the reach of your marketing efforts at virtually no cost, you might think I’m nuts. If I told you the way to do it would yield more engaged prospects, you’d think it’s too good to be true. But consider this: You have plenty of free marketing channels available […]
CONTINUE READING ...
Be the Best Automotive OEM Supplier CMO on Earth
Marketing
Be the Best Automotive OEM Supplier CMO on Earth
February 1, 2018 at 2:42 pm 0
1. The CMO must be the voice of the customer. Like companies in all industries, the customers of an automotive OEM supplier can oftentimes be forgotten in the marketing process. Knowing how important customers are to any business, I’m amazed that this can happen. But it does. We marketing people can get so deep into […]
CONTINUE READING ...