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Marketing and advertising insights for automotive suppliers

Naming

Caution: An Automotive OEM Supplier Brand’s New Name May Offend Others
Naming
Caution: An Automotive OEM Supplier Brand’s New Name May Offend Others
January 18, 2018 at 4:17 pm 41
As automakers and suppliers change with the times, sometimes a company’s name must be put out to pasture. A new name is a great way to signify a company’s rejuvenation. With all the reinventing, pivoting and partnering with auto-tech startups nowadays, new names in the automotive industry are multiplying like rabbits. But before you hop […]
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