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Marketing and advertising insights for automotive suppliers

Measuring the ROI of Automotive OEM Supplier Brand Marketing
Measuring the ROI of Automotive OEM Supplier Brand Marketing
April 12, 2018 0

It takes watching more than just the sales numbers.

“Prove it.”  More and more these days, that’s what marketing execs at automotive OEM suppliers are being asked to do: Prove that the ROI on their company’s marketing expenditures is healthy. That the marketing is positively impacting the company’s bottom line. That the company should continue to spend at the current level, or even increase […]
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If an Automotive OEM Supplier Builds a Landing Page, They Will Come
If an Automotive OEM Supplier Builds a Landing Page, They Will Come
April 5, 2018 0

Custom landing pages are essential to every online marketing campaign.

When Ray Kinsella in Field of Dreams built a baseball field in his cornfield, it attracted Shoeless Joe Jackson and other players from the great beyond. Pretty good for a farmer in Iowa. And a lesson for digital marketers everywhere: if you build a unique destination, with a specific purpose in mind, customers will follow—and […]
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The Brand Advertising Every Automotive OEM Supplier Can Learn From
The Brand Advertising Every Automotive OEM Supplier Can Learn From
March 29, 2018 0

The Economist campaign is sheer (and highly effective) simplicity.

I admire simplicity. I appreciate simplicity. I preach simplicity. (I also preach about using your brand communications to tell your prospective customers what they’ll get from your company, NOT how great your company is; and about “owning” a color. Both are also applicable here.) So what’s a great example of simplicity in branding? The Economist. (That’s […]
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Detroit is Becoming a Tech Mecca. Is Your Automotive OEM Supplier’s Brand Keeping Up?
Detroit is Becoming a Tech Mecca. Is Your Automotive OEM Supplier’s Brand Keeping Up?
March 15, 2018 0

How a brand audit can keep you up with the times.

Detroit – most of Michigan, really – has long been the capital of the American automotive industry and where many automotive-related companies are located. Though other U.S. markets have an automotive presence – with assembly plants, R&D facilities, and automotive OEM suppliers – Michigan remains the country’s automotive hotbed, and it doesn’t look like it will […]
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Here’s To A Great Rebranding, Automotive OEM Supplier
Here’s To A Great Rebranding, Automotive OEM Supplier
March 13, 2018 0

Here are 6 keys to a truly refreshing rebrand.

So…you’re considering rebranding your automotive OEM supplier company. Remember one thing above all else: Execution is everything. The stakes are high, the margin for error is slim.  Here are six keys that will help you execute your rebranding process properly. 1. Your brand is way more than your logo. Your brand is an asset with […]
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At Your Automotive OEM Supplier, Every Employee is a Brand Ambassador
At Your Automotive OEM Supplier, Every Employee is a Brand Ambassador
March 8, 2018 0

Each person in your company can help attract more sales prospects.

If I said you could significantly multiply the reach of your marketing efforts at virtually no cost, you might think I’m nuts. If I told you the way to do it would yield more engaged prospects, you’d think it’s too good to be true. But consider this: You have plenty of free marketing channels available […]
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How – and How Much – Should Automotive OEM Supplier Brands Invest?
How – and How Much – Should Automotive OEM Supplier Brands Invest?
March 6, 2018 0

Even if you can’t spend a lot, you might want to spend differently.

Think about your brand’s presence in the automotive marketplace. How well known are you? Consider McDonald’s. Or Star Wars. You’ve heard of them, right? In 2016, McDonald’s spent $1.46 billion on advertising. That year, their revenue in the U.S. was $6.03 billion. That’s 24% of revenue spent to advertise a brand that’s already a household […]
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Strong Website: Essential to Every Automotive OEM Supplier Brand
Strong Website: Essential to Every Automotive OEM Supplier Brand
March 1, 2018 0

6 dot-com fundamentals for every automotive OEM supplier.

You’re reading these words. Which means you’re online right now. Good. Because this post is about your company’s online presence. Specifically, it’s about your company’s website and what you can do to make it great. A website can be many things to many companies: • A source of information about products, services, people. • A […]
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Step One in An Automotive OEM Supplier Rebrand: Serious Soul Searching
Step One in An Automotive OEM Supplier Rebrand: Serious Soul Searching
February 27, 2018 0

Brand discovery: Invaluable to every great automotive OEM supplier.

Branding firms/agencies have their own names for it. (I particularly like the name “Adverthinking” because “it’s what most advertising is advermissing.” Poetry.) Whatever it’s called, it’s invaluable. “It” is the discovery phase of the rebrand process. In it, a branding firm gets really smart about a client’s business really quickly. They do research, interviews, focus […]
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Want a Strong OEM Automotive Supplier Brand? Do Like Nick Saban
Want a Strong OEM Automotive Supplier Brand? Do Like Nick Saban
February 22, 2018 0

Many successful sports teams have great brand attributes.

I love sports. Always have. I grew up playing baseball, football, tennis, swimming. My interest in golf developed later in life. Now, I’m downright obsessed. I’m a big fan, too, especially of pro and college sports. What I’ve noticed is that some of the strongest branding on earth is in the athletic arena. Whether they […]
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