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What a Waste: When OEM Automotive Supplier Rebranding Flops.

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How to avoid a futile, ineffectual rebranding.

A well-designed rebranding can breathe new life – and new business – into a well-established company. The opposite is also true. A poorly executed rebranding can be a complete waste of time, energy and money. Let’s say you wanted to rebrand. How can success be ensured? Here are potential pitfalls to avoid. Don’t repeat yourself. […]

Traditional or Digital? Choosing Media for OEM Automotive Suppliers

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Both have advantages and disadvantages. Please choose wisely.

I’m relatively old. When I started out in this crazy business, there was no internet, no social media. There was TV and radio, print and outdoor. Annual reports were printed on paper (a material made from the pulp of wood or other fibrous substances). The smorgasbord of marketing choices. Today, digital media has redefined the marketing […]

Rethinking Trade Shows for Automotive OEM Suppliers

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Are they worth it? Not worth it? What to do? What to do?

Picture this: A meeting. About trade shows. Half the room is all fired up. They love trade shows. The other wonders, “Why do we waste our time?” Both halves are right. Like the floor of the Chicago Board of Trade, the atmosphere at a trade show is hyper-competitive. Most, if not all of your competitors […]

Measuring the ROI of Automotive OEM Supplier Brand Marketing

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It takes watching more than just the sales numbers.

“Prove it.” More and more these days, that’s what marketing execs at automotive OEM suppliers are being asked to do: Prove that the ROI on their company’s marketing expenditures is healthy. That the marketing is positively impacting the company’s bottom line. That the company should continue to spend at the current level, or even increase […]

If an Automotive OEM Supplier Builds a Landing Page, They Will Come

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Custom landing pages are essential to every online marketing campaign.

When Ray Kinsella in Field of Dreams built a baseball field in his cornfield, it attracted Shoeless Joe Jackson and other players from the great beyond. Pretty good for a farmer in Iowa. And a lesson for digital marketers everywhere: if you build a unique destination, with a specific purpose in mind, customers will follow—and […]

The Brand Advertising Every Automotive OEM Supplier Can Learn From

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The Economist campaign is sheer (and highly effective) simplicity.

I admire simplicity. I appreciate simplicity. I preach simplicity. (I also preach about using your brand communications to tell your prospective customers what they’ll get from your company, NOT how great your company is; and about “owning” a color. Both are also applicable here.) So what’s a great example of simplicity in branding? The Economist. (That’s […]

Here’s To A Great Rebranding, Automotive OEM Supplier

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Here are 6 keys to a truly refreshing rebrand.

So…you’re considering rebranding your automotive OEM supplier company. Remember one thing above all else: Execution is everything. The stakes are high, the margin for error is slim. Here are six keys that will help you execute your rebranding process properly. 1. Your brand is way more than your logo. Your brand is an asset with […]

At Your Automotive OEM Supplier, Every Employee is a Brand Ambassador

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Each person in your company can help attract more sales prospects.

If I said you could significantly multiply the reach of your marketing efforts at virtually no cost, you might think I’m nuts. If I told you the way to do it would yield more engaged prospects, you’d think it’s too good to be true. But consider this: You have plenty of free marketing channels available […]

How – and How Much – Should Automotive OEM Supplier Brands Invest?

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Even if you can’t spend a lot, you might want to spend differently.

Think about your brand’s presence in the automotive marketplace. How well known are you? Consider McDonald’s. Or Star Wars. You’ve heard of them, right? In 2016, McDonald’s spent $1.46 billion on advertising. That year, their revenue in the U.S. was $6.03 billion. That’s 24% of revenue spent to advertise a brand that’s already a household […]

Strong Website: Essential to Every Automotive OEM Supplier Brand

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6 dot-com fundamentals for every automotive OEM supplier.

You’re reading these words. Which means you’re online right now. Good. Because this post is about your company’s online presence. Specifically, it’s about your company’s website and what you can do to make it great. A website can be many things to many companies: • A source of information about products, services, people. • A […]

How to avoid a futile, ineffectual rebranding.

Both have advantages and disadvantages. Please choose wisely.

Are they worth it? Not worth it? What to do? What to do?

It takes watching more than just the sales numbers.

Custom landing pages are essential to every online marketing campaign.

The Economist campaign is sheer (and highly effective) simplicity.

Here are 6 keys to a truly refreshing rebrand.

Each person in your company can help attract more sales prospects.

Even if you can’t spend a lot, you might want to spend differently.

6 dot-com fundamentals for every automotive OEM supplier.

Welcome to my garage.

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How to avoid a futile, ineffectual rebranding.

Both have advantages and disadvantages. Please choose wisely.

Are they worth it? Not worth it? What to do? What to do?

It takes watching more than just the sales numbers.

Custom landing pages are essential to every online marketing campaign.

The Economist campaign is sheer (and highly effective) simplicity.

Here are 6 keys to a truly refreshing rebrand.

Each person in your company can help attract more sales prospects.

Even if you can’t spend a lot, you might want to spend differently.

6 dot-com fundamentals for every automotive OEM supplier.

Welcome to my garage.

Newsletter

Connect with me

Search the site

Categories

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