0 to 60 Branding

4 Steps for Digitally Transforming an Automotive OEM Supplier’s Marketing

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To reach your customers better, rethink everything from the inside out.

The automotive industry is evolving at an unprecedented rate. The lines between the Motor City and Silicon Valley are blurring. Automakers and automotive suppliers are rethinking everything. Odds are, your company has restructured to be more agile and responsive to the market. While your business transforms, make sure everything is in place internally for a digital […]

Automotive OEM Supplier Brands Must Strike a Nerve

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Emotion drives us all, even automotive OEM supplier customers.

We, the people, are darn near impossible to explain. Branding can be baffling, too. The emotional tail wags the rational dog. As much as psychologists, research firms and advertising/branding agencies claim to know what makes consumers tick and why we all buy what we buy, they’re kidding themselves. When it comes to this line of business, […]

Audacity: Every Automotive OEM Supplier Brand Could Use Some

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Bold risks can contribute mightily to a brand’s essence.

When it comes to branding, Elon Musk is a true master. His companies make vehicles, some terrestrial and some extraterrestrial. Musk isn’t shy about pulling audacious stunts in order to give his brands exposure. One of his masterstrokes of branding was when his two vehicle brands intersected in, of all places, outerspace. The SpaceX Heavy Falcon launch […]

Every Automotive OEM Supplier Brand Could Use a Great Tagline

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Summing up your brand in (just) a few words: Difficult, but so worth it.

I have a love/hate relationship with taglines. I hate bad taglines, the ones that are obvious, mediocre or are an indisputable waste of words, like “Our name says it all” or “Your satisfaction is our top priority.” (Is there any business worth their salt that wouldn’t want to satisfy their customers?) I also hate the […]

Great Taglines for Automotive OEM Suppliers are Rallying Cries for Employees, Too

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The true value of a tagline is how it can inspire an entire workforce.

CEOs love mission statements. Most automotive suppliers have them, but they’re usually so dull and uninspiring they end up languishing in some old, forgotten PowerPoint. Go ahead, ask a co-worker what your company’s mission statement is. Unless they wrote it themselves, you’re likely to get a blank stare. Here’s a better idea. Boil the essence […]

Be the Best Automotive OEM Supplier CMO on Earth

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The Most Important Qualities of Great CMOs: 1 through 5.

1. The CMO must be the voice of the customer. Like companies in all industries, the customers of an automotive OEM supplier can oftentimes be forgotten in the marketing process. Knowing how important customers are to any business, I’m amazed that this can happen. But it does. We marketing people can get so deep into […]

5 Ways Radio Ads Help Automotive OEM Suppliers Drive Home Their Message

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A cost-effective way for B2B marketers to target audiences and boost awareness.

For decades, I’ve heard that radio advertising is on the decline. However, the death of radio has been greatly exaggerated. More than 90% of all Americans (245 million people) listen to some form of radio every week, whether it’s commercial, streaming or podcasts. Radio’s still a great way to increase brand awareness. And it’s not […]

The Power of Infographics for Automotive OEM Supplier Brands

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Simplifying high-tech messages with visuals is much more than just eye candy.

Every year, technology changes vehicles at an even more accelerated rate. Today’s automobiles are incredibly complicated, with up to 150 Electronic Control Units, 100 million lines of software, and thousands of mechanical parts. How can an automotive supplier communicate product benefits simply, and build awareness of their brand? By sprinkling in some infographics, drawing in your audience and […]

How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

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YouTube product demos can give your brand a fighting chance.

Got a great product? Is it better than your competitors’? Does it make amazing things possible? Instead of telling your customers that it’s great, why not show them how great? Sometimes, a product demo video is the most effective, engaging route. Let’s face it, the most advanced products, technologies and systems in the automotive supplier world aren’t […]

Caution: An Automotive OEM Supplier Brand’s New Name May Offend Others

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New names play a big role in a brand’s growth and perception, but always check the international implications.

As automakers and suppliers change with the times, sometimes a company’s name must be put out to pasture. A new name is a great way to signify a company’s rejuvenation. With all the reinventing, pivoting and partnering with auto-tech startups nowadays, new names in the automotive industry are multiplying like rabbits. But before you hop […]

To reach your customers better, rethink everything from the inside out.

Emotion drives us all, even automotive OEM supplier customers.

Bold risks can contribute mightily to a brand’s essence.

Summing up your brand in (just) a few words: Difficult, but so worth it.

The true value of a tagline is how it can inspire an entire workforce.

The Most Important Qualities of Great CMOs: 1 through 5.

A cost-effective way for B2B marketers to target audiences and boost awareness.

Simplifying high-tech messages with visuals is much more than just eye candy.

YouTube product demos can give your brand a fighting chance.

New names play a big role in a brand’s growth and perception, but always check the international implications.

Welcome to my garage.

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Connect with me

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To reach your customers better, rethink everything from the inside out.

Emotion drives us all, even automotive OEM supplier customers.

Bold risks can contribute mightily to a brand’s essence.

Summing up your brand in (just) a few words: Difficult, but so worth it.

The true value of a tagline is how it can inspire an entire workforce.

The Most Important Qualities of Great CMOs: 1 through 5.

A cost-effective way for B2B marketers to target audiences and boost awareness.

Simplifying high-tech messages with visuals is much more than just eye candy.

YouTube product demos can give your brand a fighting chance.

New names play a big role in a brand’s growth and perception, but always check the international implications.

Welcome to my garage.

Newsletter

Connect with me

Search the site

Categories

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