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The Power of Infographics for Automotive OEM Supplier Brands

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Simplifying high-tech messages with visuals is much more than just eye candy.

Every year, technology changes vehicles at an even more accelerated rate. Today’s automobiles are incredibly complicated, with up to 150 Electronic Control Units, 100 million lines of software, and thousands of mechanical parts. How can an automotive supplier communicate product benefits simply, and build awareness of their brand? By sprinkling in some infographics, drawing in your audience and […]

How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

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YouTube product demos can give your brand a fighting chance.

Got a great product? Is it better than your competitors’? Does it make amazing things possible? Instead of telling your customers that it’s great, why not show them how great? Sometimes, a product demo video is the most effective, engaging route. Let’s face it, the most advanced products, technologies and systems in the automotive supplier world aren’t […]

Caution: An Automotive OEM Supplier Brand’s New Name May Offend Others

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New names play a big role in a brand’s growth and perception, but always check the international implications.

As automakers and suppliers change with the times, sometimes a company’s name must be put out to pasture. A new name is a great way to signify a company’s rejuvenation. With all the reinventing, pivoting and partnering with auto-tech startups nowadays, new names in the automotive industry are multiplying like rabbits. But before you hop […]

Email: Still a Great Marketing Tactic for Your Automotive OEM Supplier Brand

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And now, seven ways to make your email program more effective.

LinkedIn, Twitter, YouTube and Facebook have become effective marketing channels for automotive OEM supplier brands, certainly. But when it comes to connecting electronically with the very best of your prospective customers, email is still a great way to go. (Huge disclaimer: You can do all of the things I espouse below but if your emails […]

At a Cocktail Party, How Popular Would Your Automotive OEM Supplier Brand Be?

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Here are 5 ways likeable brands are like likeable people.

1. They’re good listeners. Who wants to listen to someone else talk about how great they are, how great their accomplishments have been, how amazingly talented their kids are? Those are the types of conversations – the “one-way” kind – I try to escape, and fast. Conversely, people who take a genuine interest in others, […]

Rebranding Your Automotive OEM Supply Company: Great for Recruiting

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Tips to make your company more attractive to young prospective employees.

Attracting decent talent has never been harder. For many automotive OEM suppliers, a new image is called for. A change from grimy, outdated factories with antiquated machinery and repetitive line jobs to clean, dynamic and rewarding. Some companies are changing their images accordingly. In a national television campaign, General Electric featured a Millennial named Owen […]

Automotive OEM Suppliers: To Rebrand or Not to Rebrand?

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Rebranding can impact your company in wondrous ways.

If your brand hasn’t had a refresh in a decade or more, you might want to take a closer look at the companies you’re supplying. Over the last several years, OEMs have been making huge technological strides forward. Today’s cars, trucks and SUVs are as much engineering marvels as they are gems of mass manufacturing. […]

Every Automotive OEM Supplier Brand Could Use a Great Logo

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Here’s what makes a brand-defining logo.

There are many great logos in this world. There are many bad logos in this world. With the best logos, form does not follow function and function does not follow form. The best logos are works of (graphic) art that represent their brand extremely well in a wide variety of applications. A great logo works […]

How Many Tentacles Can One Automotive OEM Supplier Brand Have?

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The more ways you apply the essence of your brand, the stronger your brand will be (and the more it will help sell product).

Studies show that brand consistency across many channels is a significant factor in consumer spending. Hear, hear and heck, yeah. I’ll say it again: Brands which are consistent in their look and message get a bigger share of an average consumer’s wallet than brands that aren’t. There are so many places the brand essence of […]

Automotive OEM Suppliers: What Color is Your Brand?

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“Owning” a color can be one of the most powerful branding tactics.

Some of the strongest brands in the world “own” a color. Coca Cola owns red. Apple owns white. Tiffany owns its own shade of robin’s egg blue. UPS owns brown. The Masters – yes, a golf tournament is a brand – owns green. What color does your automotive OEM supply company own? Color is a […]

Simplifying high-tech messages with visuals is much more than just eye candy.

YouTube product demos can give your brand a fighting chance.

New names play a big role in a brand’s growth and perception, but always check the international implications.

And now, seven ways to make your email program more effective.

Here are 5 ways likeable brands are like likeable people.

Tips to make your company more attractive to young prospective employees.

Rebranding can impact your company in wondrous ways.

Here’s what makes a brand-defining logo.

The more ways you apply the essence of your brand, the stronger your brand will be (and the more it will help sell product).

“Owning” a color can be one of the most powerful branding tactics.

Welcome to my garage.

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Simplifying high-tech messages with visuals is much more than just eye candy.

YouTube product demos can give your brand a fighting chance.

New names play a big role in a brand’s growth and perception, but always check the international implications.

And now, seven ways to make your email program more effective.

Here are 5 ways likeable brands are like likeable people.

Tips to make your company more attractive to young prospective employees.

Rebranding can impact your company in wondrous ways.

Here’s what makes a brand-defining logo.

The more ways you apply the essence of your brand, the stronger your brand will be (and the more it will help sell product).

“Owning” a color can be one of the most powerful branding tactics.

Welcome to my garage.

Newsletter

Connect with me

Search the site

Categories

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