0 to 60 Branding

Why Automotive OEM Supplier Branding is Critical

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Sometimes, a reminder is helpful.

Time to put the mouse down, step back and see the big picture. Let’s remember why we’re marketing professionals: We sell stuff. Branding helps customers make buying decisions. And there’s actually some science behind it. People want to simplify their decision-making. There’s an overabundance of choices in just about every product category. Take food, for […]

My First Trip on a Driverless Shuttle

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A fully-automated trip on the University of Michigan’s North Campus.

You never forget your first time. For me, it was a trip on the Mcity Driverless Shuttle. This was no demo, no closed course. This was a real vehicle operating on public roads right here in Ann Arbor. This was the future. And yes, this freaked me out a little. No steering wheel, […]

Content Marketing Strategies for OEM Automotive Suppliers

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You've got what it takes. Now put it all together.

Some people think content marketing is just the flavor of the week. They say it’s a passing fad, the latest shiny object in the marketing world that will lose its appeal when the next shiny object comes along. They’re wrong. Before I tell you why they’re wrong, let’s define content marketing. In a business-to-business application, […]

What Automotive Supplier Brands Can Learn From Rodney Dangerfield

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Simplify, simplify, simplify your brand.

I’ve said it in several other blog posts. When it comes to creating a strong, vivid brand – especially for an automotive supply company – it’s important to simplify. Simplifying is important in comedy, too. At least it was for Rodney Dangerfield. For the legendary king of the one-liner, it was either simplify or find […]

12 All-Time Great Car Commercials to Inspire Automotive OEM Suppliers

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Want your brand to stand out? Take a page from these brilliant TV spots.

Automakers shell out billions of dollars on TV commercials every year. Here’s a little secret. To break through the clutter, you don’t need a bodacious budget. You need a big idea. These great car commercials endure because they’re unexpected, entertaining and simple. An automotive supplier’s advertising should be, too. Sit back, take a joyride on […]

15 Branding No-Nos: What Automotive OEM Suppliers Should Never Do

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(Plus one quote from a legendary movie director)

You didn’t make your logo plain as day. Nothing worse than a logo that can’t be easily read in any context: From an online banner ad to a highway billboard. Whose ad was that? Not sure. Money wasted. You didn’t make rules. In society, if there were no laws, there’d be chaos. Same with a […]

Seven Low-Cost Marketing Strategies for OEM Automotive Suppliers

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Struggling with a small budget? Find creative ways to build your brand.

It’s hard out there for an automotive supplier. Competition is stiff. OEMs are constantly applying pressure. Caught up in the struggle to survive and grow, many suppliers end up cutting things they think are superfluous, such as marketing and advertising. Eliminating your marketing entirely could stifle your growth, and lead to even tighter budgets. How […]

What a Waste: When OEM Automotive Supplier Rebranding Flops.

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How to avoid a futile, ineffectual rebranding.

A well-designed rebranding can breathe new life – and new business – into a well-established company. The opposite is also true. A poorly executed rebranding can be a complete waste of time, energy and money. Let’s say you wanted to rebrand. How can success be ensured? Here are potential pitfalls to avoid. Don’t repeat yourself. […]

Traditional or Digital? Choosing Media for OEM Automotive Suppliers

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Both have advantages and disadvantages. Please choose wisely.

I’m relatively old. When I started out in this crazy business, there was no internet, no social media. There was TV and radio, print and outdoor. Annual reports were printed on paper (a material made from the pulp of wood or other fibrous substances). The smorgasbord of marketing choices. Today, digital media has redefined the marketing […]

Rethinking Trade Shows for Automotive OEM Suppliers

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Are they worth it? Not worth it? What to do? What to do?

Picture this: A meeting. About trade shows. Half the room is all fired up. They love trade shows. The other wonders, “Why do we waste our time?” Both halves are right. Like the floor of the Chicago Board of Trade, the atmosphere at a trade show is hyper-competitive. Most, if not all of your competitors […]

Sometimes, a reminder is helpful.

A fully-automated trip on the University of Michigan’s North Campus.

You've got what it takes. Now put it all together.

Simplify, simplify, simplify your brand.

Want your brand to stand out? Take a page from these brilliant TV spots.

(Plus one quote from a legendary movie director)

Struggling with a small budget? Find creative ways to build your brand.

How to avoid a futile, ineffectual rebranding.

Both have advantages and disadvantages. Please choose wisely.

Are they worth it? Not worth it? What to do? What to do?

Welcome to my garage.

Newsletter

Connect with me

Search the site

Categories

Sometimes, a reminder is helpful.

A fully-automated trip on the University of Michigan’s North Campus.

You've got what it takes. Now put it all together.

Simplify, simplify, simplify your brand.

Want your brand to stand out? Take a page from these brilliant TV spots.

(Plus one quote from a legendary movie director)

Struggling with a small budget? Find creative ways to build your brand.

How to avoid a futile, ineffectual rebranding.

Both have advantages and disadvantages. Please choose wisely.

Are they worth it? Not worth it? What to do? What to do?

Welcome to my garage.

Newsletter

Connect with me

Search the site

Categories

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