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Marketing and advertising insights for automotive suppliers

Why Should an Automotive OEM Supplier Hire an Ad Agency?
Why Should an Automotive OEM Supplier Hire an Ad Agency?
October 26, 2018 0

To boost your business and help your advertising hit home, that’s why.

Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money. Or maybe you’re a well-known supplier, manufacturing tried-and-true products with the same sales methods. This has worked in the […]
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Internal Branding Tips for Automotive OEM Suppliers
Internal Branding Tips for Automotive OEM Suppliers
October 12, 2018 0

Employees must be living embodiments of the brand promise.

A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t […]
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Take It From Me(s), OEM Automotive Supplier Brand
Take It From Me(s), OEM Automotive Supplier Brand
October 2, 2018 0

I interviewed myself, and agreed with everything I said.

AlterErnie: What’s so great about writing a blog? Ernie: It’s therapeutic. AE: How so? E: I vent about things that bother me in the otherwise awesome business I’m in. And after four decades of doing it, I have a lot to get off my chest. AE: So why a blog for automotive OEM suppliers? Why […]
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Don’t Let This Happen to Your Automotive OEM Supplier Brand
Don’t Let This Happen to Your Automotive OEM Supplier Brand
September 6, 2018 0

How to "improve" the greatest automotive print ad ever created.

Oh, what could’ve happened to the legendary VW “Think small” ad. I can only imagine the stunned faces of clients seeing this for the first time. But I bet they were smart enough to listen to and trust the agency’s rationale for simplicity—while promoting the car’s unique selling proposition. Back in 1963, Communications Arts ran […]
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23 Quotes for Every Automotive OEM Supplier Brand
23 Quotes for Every Automotive OEM Supplier Brand
August 31, 2018 0

They’re some of my favorites on branding, advertising and messaging.

1. “An ad is finished when you can no longer find a single element to remove.” Robert Fleege 2. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his or her hands off a good one.” Leo Burnett 3. “Stopping advertising to save money is […]
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11 Car Commercials That Somehow Passed the Focus Groups
11 Car Commercials That Somehow Passed the Focus Groups
August 21, 2018 0

There's a fine line between stupid and clever.

Making advertising is hard. Creating a commercial for a major automaker is really hard. Storyboards must pass through a gauntlet of focus groups, committees and subcommittees. Then, there are the months of preproduction. The huge costs. The mounting stress. I gotta hand it to everyone involved in making these commercials. In each case, the client […]
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Facing a Theater Full of Automotive OEM Supplier Marketing Execs
Facing a Theater Full of Automotive OEM Supplier Marketing Execs
August 7, 2018 0

I learned that their biggest challenge is from within.

Recently, I had the honor and privilege to make a presentation right here in the Detroit area to a group of more than 100 marketing professionals from various automotive OEM supplier companies. During my 30 minutes, I repeated many of the same themes that I’ve talked about time and again in this blog as the […]
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How Many Words Does An Automotive OEM Supplier Brand Need?
How Many Words Does An Automotive OEM Supplier Brand Need?
July 19, 2018 0

Grocery lists and catchy tunes will help you decide.

Copy. I firmly believe that the less copy you have in your marketing, the better. Not because I don’t like words. I like them a lot. In just the right combinations, words are extremely powerful, and absolutely essential to any and every great brand. But it’s true: The less copy you use, the easier it […]
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Why Automotive OEM Supplier Branding is Critical
Why Automotive OEM Supplier Branding is Critical
July 12, 2018 0

Sometimes, a reminder is helpful.

Time to put the mouse down, step back and see the big picture. Let’s remember why we’re marketing professionals: We sell stuff. Branding helps customers make buying decisions. And there’s actually some science behind it. People want to simplify their decision-making. There’s an overabundance of choices in just about every product category. Take food, for […]
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Three Buyer Behaviors Automotive OEM Suppliers Should Know
Three Buyer Behaviors Automotive OEM Suppliers Should Know
June 28, 2018 0

Are you selling effectively to the B2B buyer?

In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective. Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with them. #1: Availability of Information Today’s […]
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