Marketing and advertising insights for automotive suppliers

Why Should an Automotive OEM Supplier Hire an Ad Agency?

Why Should an Automotive OEM Supplier Hire an Ad Agency?

To boost your business and help your advertising hit home, that’s why.

Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money.

Or maybe you’re a well-known supplier, manufacturing tried-and-true products with the same sales methods. This has worked in the past, but you need to make a big move or you’ll fall behind the competition.

Which company needs an ad agency? In my humble opinion, both. Here are a few signs that you should consider hiring an ad agency to help your advertising efforts move the needle.

Your ads are stale.
Big photo of a shiny new automotive component. Long list of features. Boring headline. No brand strategy. Yawn-inducing, not thought-provoking. Sound familiar? Maybe it’s time to ask for creative assistance. An ad agency has a full arsenal of experts (designers, art directors, copywriters) who know how to create fresh new ideas aligned with your strategy.

You can’t see the forest.
Speaking of strategy, do you have one? Are you too mired in the day-to-day business of being an automotive supplier to develop a message that will resonate with your audience? You may need an outside opinion. A good agency knows how to dive into your business, identify your challenges, define the audience and position your company.

You’re out to launch.
Introducing a new seat fabric that will change the industry? Launching a breakthrough in powertrain electrification? Starting up a joint venture? Changing your name? Expanding and opening new locations? This may warrant a marketing campaign that is beyond your scope. With multiple clients, advertising agencies have tons of experience with launch campaigns.

Media is making your brain hurt.
Planning and buying media is the biggest part of most marketing budgets. What is your proper balance of traditional and digital? How to approach SEO and SEM? What markets should you target and for how long? The details are overwhelming. Agencies provide a wealth of media buying expertise. They know whether you’re spending your advertising budget wisely and efficiently. The time and money you’ll save putting a good media department to work for you will be a tremendous value.

You’re socially awkward.
Your advertising campaign must be integrated across all channels—including social media. Random Facebook postings of employee’s Halloween costumes, sporadic blog posts and tweets every blue moon aren’t doing anyone any favors. Agencies have social media experts that can develop a plan, create compelling content and stay consistent with your brand.

I know, I’m biased. I own an ad agency. But it’s true. If you have the means, hiring an ad agency is the best way to build your brand. You’ll save yourself time and heartburn in the process. Creating advertising that cuts through the clutter, backed by a sound strategy and a smart media plan is an investment that’s well worth the effort.

Advertising, Marketing

Ernie Perich

As the owner and creative director of Perich Advertising + Design for more than 30 years, Ernie knows a thing or two about automotive marketing. He combines brand strategy with smart creative to help automotive suppliers strike a nerve. Contact

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