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Marketing and advertising insights for automotive suppliers

Star Wars vs. Automotive OEM Supplier Brands: Darth Vader’s Got It Easy
Star Wars vs. Automotive OEM Supplier Brands: Darth Vader’s Got It Easy
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Tight brand standards can make any brand seem bigger than it actually is.

The Star Wars expanded universe keeps on growing, from movies to TV shows to merchandise to theme park experiences. And the millions of rabid fans all over the world keep wanting more. Now that Star Wars is in the hands of Disney, the best entertainment marketer in the galaxy, fans are receiving the additional content they […]
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Billboards Still A Key Marketing Tool for Automotive OEM Suppliers
Billboards Still A Key Marketing Tool for Automotive OEM Suppliers
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There’s a right time and place for outdoor advertising.

You can credit (or blame) the automotive industry for the rise of billboards. Since the arrival of Henry Ford’s Model-T in the early 20th century, billboards have multiplied along streets and highways. As the speed of motor cars increased, billboards grew larger to capture passing motorists’ attention. From the Model-T to today’s Fusion Hybrid, car […]
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