The more ways you apply the essence of your brand, the stronger your brand will be (and the more it will help sell product).
Studies show that brand consistency across many channels is a significant factor in consumer spending.
Hear, hear and heck, yeah.
I’ll say it again: Brands which are consistent in their look and message get a bigger share of an average consumer’s wallet than brands that aren’t. There are so many places the brand essence of an automotive OEM supplier can go, including:
Smart, effective brand managers never get tired of applying their brand in strange and wondrous ways, in places where you least suspect it.
There are almost an infinite number of ways your brand essence can be applied. Some of them cost nothing. They already exist. Is there any reason not to use them? I can’t think of any. Some more places your brand essence can appear are:
You’ve got your logo. Your brand colors. Your brand typography. You’ve got your brand messaging and the tone of your brand voice. So take it and run with it as far and as wide as you can. Ok, more places:
We interrupt this blog post for a tasty bit of brand wisdom from Starbucks CEO Howard Schultz:
Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Hear, hear and bottoms up, Howard.
Like most successes in life, a strong brand happens through good preparation plus specific, lucid guidelines and limitations. Brand rules aren’t meant to limit creative people but to liberate them. Instead of deciding what colors to use, what typefaces to use, what version of the logo to use (yes, some companies have several versions of their logo; I need a nap), you can spend your time figuring out where to and how to make your brand even stronger. And then apply it to:
Did you know you can put your logo on a skillet?