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Marketing and advertising insights for automotive suppliers

Advertising

What Automotive OEM Supplier Brands Can Learn From Lee Iacocca
Advertising
What Automotive OEM Supplier Brands Can Learn From Lee Iacocca
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In his book “Once In A Great City: A Detroit Story,” author David Marannis writes extensively about the early 1960’s, a heyday of the American automotive industry. At the time, Lee Iacocca – who later became a global celebrity as the pitchman for the Chrysler Corporation, which he led back from the brink of bankruptcy […]
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Billboards Still A Key Marketing Tool for Automotive OEM Suppliers
Advertising, Media
Billboards Still A Key Marketing Tool for Automotive OEM Suppliers
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You can credit (or blame) the automotive industry for the rise of billboards. Since the arrival of Henry Ford’s Model-T in the early 20th century, billboards have multiplied along streets and highways. As the speed of motor cars increased, billboards grew larger to capture passing motorists’ attention. From the Model-T to today’s Fusion Hybrid, car […]
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