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Marketing and advertising insights for automotive suppliers

Advertising

What Automotive OEM Supplier Brands Can Learn From Lee Iacocca
Advertising
What Automotive OEM Supplier Brands Can Learn From Lee Iacocca
December 14, 2017 at 3:20 pm 0
In his book “Once In A Great City: A Detroit Story,” author David Marannis writes extensively about the early 1960’s, a heyday of the American automotive industry. At the time, Lee Iacocca – who later became a global celebrity as the pitchman for the Chrysler Corporation, which he led back from the brink of bankruptcy […]
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Billboards Still A Key Marketing Tool for Automotive OEM Suppliers
Advertising, Media
Billboards Still A Key Marketing Tool for Automotive OEM Suppliers
December 5, 2017 at 2:44 pm 0
You can credit (or blame) the automotive industry for the rise of billboards. Since the arrival of Henry Ford’s Model-T in the early 20th century, billboards have multiplied along streets and highways. As the speed of motor cars increased, billboards grew larger to capture passing motorists’ attention. From the Model-T to today’s Fusion Hybrid, car […]
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