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Marketing and advertising insights for automotive suppliers

Advertising

5 Ways Radio Ads Help Automotive OEM Suppliers Drive Home Their Message
Advertising, Media
5 Ways Radio Ads Help Automotive OEM Suppliers Drive Home Their Message
January 30, 2018 at 2:33 pm 0
For decades, I’ve heard that radio advertising is on the decline. However, the death of radio has been greatly exaggerated. More than 90% of all Americans (245 million people) listen to some form of radio every week, whether it’s commercial, streaming or podcasts. Radio’s still a great way to increase brand awareness. And it’s not […]
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What Automotive OEM Supplier Brands Can Learn From Lee Iacocca
Advertising
What Automotive OEM Supplier Brands Can Learn From Lee Iacocca
December 14, 2017 at 3:20 pm 0
In his book “Once In A Great City: A Detroit Story,” author David Marannis writes extensively about the early 1960’s, a heyday of the American automotive industry. At the time, Lee Iacocca – who later became a global celebrity as the pitchman for the Chrysler Corporation, which he led back from the brink of bankruptcy […]
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Billboards Still A Key Marketing Tool for Automotive OEM Suppliers
Advertising, Media
Billboards Still A Key Marketing Tool for Automotive OEM Suppliers
December 5, 2017 at 2:44 pm 0
You can credit (or blame) the automotive industry for the rise of billboards. Since the arrival of Henry Ford’s Model-T in the early 20th century, billboards have multiplied along streets and highways. As the speed of motor cars increased, billboards grew larger to capture passing motorists’ attention. From the Model-T to today’s Fusion Hybrid, car […]
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