They’re some of my favorites on branding, advertising and messaging.
1. “An ad is finished when you can no longer find a single element to remove.” Robert Fleege
2. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his or her hands off a good one.” Leo Burnett
3. “Stopping advertising to save money is like stopping your watch to save time.” Henry Ford
4. “Less is more. Keeping it simple takes time and effort.” Jeff Bullas
5. “Your culture is your brand.” Tony Hsieh
6. “If you can’t explain it to a 6-year-old, you don’t know it yourself.” Albert Einstein
7. “The most powerful element in advertising is the truth.” Bill Bernbach
8. “One of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.” Leo Burnett
9. “The advertisement is the most truthful part of a newspaper.” Thomas Jefferson
10. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” Leo Burnett
11. Don’t tell me how good you make it; tell me how good it makes me when I use it.” Leo Burnett
12. “On the average, five times as many people read the headlines as read the body copy.” David Ogilvy
(So if you’ve read this far, thank you.)
13. “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos
14. “If people believe they share values with a company, they will stay loyal to the brand.” Howard Schultz
15. “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” Dr. Seuss
16. “If advertising had a little more respect for the public, the public would have a lot more respect for advertising.” James Randolph Adams
17. Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov
18. “People don’t buy what you do, they buy why you do it.” Simon Sinek
19. “The best marketing doesn’t feel like marketing.” Tom Fishburne
20. “Nobody reads ads. People read what interests them, and sometimes it’s an ad.” Howard Luck Gossage
21. “Conversation with customers will increase sales, even if the product or service is never mentioned.” George Farris
22. “Sell the problem you solve. Not the product you make.” Unknown
23. “A jug fills drop by drop.” Buddha
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